Media authenticity matters more than ever before.
By achieving accredited status you are demonstrating a commitment to your audience that you are serious about the ethical and transparent creation of content and use of media across your platforms.
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Ethical Content Accreditation is an independent non-partisan initiative that recognises,
encourages and supports ethical content creation and responsible media practice.
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Media is being misused and altered beyond acceptable parameters. especially by AI, contributing to a growing trend of misinformation, misrepresentation and unethical manipulation of content.
AI can and does help us all in so many ways but to avoid doing harm to your online presence, we believe the creation and use of content should be transparent and within clear ethical guidelines.
Our 6 Principles
Ethical Content Accreditation sets you apart as a leader in responsible content and media practices in a landscape of AI manipulation and misuse.
Demonstrate your commitment to a journey of acknowledging the 6 key principles with visible certification displayed on your website and social media profiles.
What are the benefits?
Trust & Credibility
Demonstrate your responsible and transparent use of media and content creation.
Loyalty
Responsibility
Brand Value
Customers value responsible organisations and believe businesses should act responsibly.
Recognition by stakeholders that you put ethical content at the forefront of your social impact strategy.
Elevate and differentiate your brand from the competition to attract and retain clients, customers and staff
How does it work?
The online application process will require you to answer 25 questions covering the 6 key principles above. The process should take about 20 minutes to complete.
Once your application has been received your answers will be reviewed and your accreditation will be rewarded within 7-10 working days.
Our aim is for the cost of accreditation to be simple and fair with no joining fees, simply a setup charge of £129.
How much does it cost?
Ethical Content Accreditation is an independent non-partisan initiative that recognises,
encourages and supports ethical content creation and responsible media practice.
Others who you will be joining:
