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1. What is the accreditation process?

The application process is a simple online self-certification form with questions regarding our 6 key components. If you meet the standard for each component you will receive accreditation, we aim to process each application within 10 working days. You will then receive a confirmation email welcoming you along with a copy of the Guidelines and Licensing Pack, your certificate and a copy of our free PDF ‘How To Create Ethical Content’.

2. What does it mean to be accredited?

To be Ethical Content Accredited means you are demonstrating your commitment to the principles set out in the accreditation process which covers the ethical standard of content that you produce or source for your audience. It is also the acknowledgement of the journey and it is your responsibility to maintain the commitment to the principles in order to maintain the right to exhibit the certification.

3. How long does it take to complete accreditation process? 

Set aside about 20 minutes to complete the 6 areas of commitment, payment and final declaration. 


4. How much does accreditation cost?

Our aim is for the cost of accreditation to be simple and fair. There are no joining fees, simply a flat-rate administration fee of £39.


5. Will I be refused accreditation?

In certain circumstances if we feel you do not meet the standards required of the Ethical Content Accreditation we reserve the right to reject an application. Any payments would be immediately refunded.


6. How many questions are there?

There are 25 questions across 6 principles of commitment.


7. Do you offer refunds?

Due to the nature of the accreditation as a digital product we do not offer refunds unless extraneous circumstances have been put forward and these will be considered on a case-by-case basis.


8. How long is my accreditation valid for?

The accreditation certificate is valid for 1 year from the date of issuance.

9. What are the 6 principles of commitment and why did we choose them?

  1. Authenticity

  2. Transparency

  3. Copyright and Intellectual Property Rights

  4. Diversity & Representation

  5. Privacy

  6. Social Impact 

These primary commitments provide an in-depth framework for an organisation to work from, ensuring the most critical elements of ethical media use and creation are covered. We believe by adopting standards set out within these 6 commitment areas, an organisation demonstrates a well-rounded stance on ethical media and content creation.

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