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Code of Ethics

1. Accuracy and Integrity

  • We will strive to provide accurate, reliable, and truthful information in all our media content and communications.

  • We commit to fact-checking, verifying sources, and correcting errors promptly to maintain the integrity of our content.


2. Transparency and Disclosure

  • We disclose any conflicts of interest, affiliations, or partnerships that may influence our content or interactions with our audience.

  • We clearly distinguish sponsored content, advertisements,    or paid promotions from editorial content to avoid misleading our audience.


3. Respect for Privacy and Data Protection

  • We respect the privacy and data protection rights of our audience and stakeholders, obtaining consent for the collection and use of personal information.

  • We implement measures to secure sensitive information and prevent unauthorised access or disclosure.


4. Diversity and Inclusion

  • We strive to reflect the diversity of perspectives, voices, and experiences in our media content, promoting inclusivity and representation.

  • We actively seek out and amplify marginalised voices and communities to ensure equitable access to media platforms.

5. Copyright Compliance and Intellectual Property

  • We respect intellectual property rights and adhere to copyright laws when using third-party content in our media productions.

  • We attribute sources appropriately and seek permission when necessary to avoid infringement of intellectual property rights.


6. Misinformation and Responsibility

We take proactive measures to address and mitigate the spread of misinformation, hate speech, or harmful content in our media platforms.


7. Ethical Advertising Practices

  • We adhere to ethical standards and industry regulations in advertising practices, avoiding deceptive or manipulative tactics.

  • We prioritise the well-being and rights of consumers, providing clear and truthful information about products and services advertised.

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